I’m Joan “Raven” Friedlander

I help women navigating big life transitions who suddenly feel vulnerable around money.

If uncertainty, shame, and avoidance are showing up like unwelcome guests, you’re not alone. So many of us put on a good front when our reality is different. I’ve been there, too.

Does This Sound Familiar?

• You earn decent money, but life has knocked you off your game.
• You check your account balance but avoid looking too closely in fear of what you might see.
• At night, you wonder: “What if I can’t do it? What if it’s too late?”

Our culture says “do more” is the answer. It usually isn’t. In my 20+ years of coaching, I’ve seen it again and again: more pressure only makes the fear worse.

You don’t need another app or hustle-hard strategy. You need a financial roadmap that reflects your real capacity today. From there, we move forward.

My Approach

I guide you to create a living budget and cash flow plan that soothes your anxiety, restores clarity, and gives you a foundation for the next chapter of life.

Many financial coaches incorporate values work. That’s important – and I’ve learned it’s just as important to look at the deeper, universal beliefs about money and success that most of us never question. Those beliefs shape how we see ourselves, especially after a setback. You can ‘do all the right things’ and still feel like you’re falling short.